It is no secret that technology has changed the look and feel of business in many industries, real estate included. In the 1970s and ‘80s, agents would rely on physical picture listings to provide information on available properties and were the go-to industry professionals when potential home-buyers wanted to find out what was on the market. The agent was the sole source of listing information, and they knew that anyone contacting them was a serious candidate for making a purchase.
However, technology and the internet brought about a massive shift. Clients can access online information at the tap of a button and often engage in the process with a clear vision of what they want. Digital marketing techniques have taken a front seat, with real estate professionals and companies required to be familiar with various strategies for success.
As individuals such as Razi Salih – who owns a real estate company to manage his properties – know, the use of digital technology is a must for anyone looking to succeed in every aspect of the industry, starting with prospecting.
Maintaining Contact with Previous Buyers
Selling to previous customers is relatively easier than acquiring new ones, which is why the use of customer relationship management (CRM) software in real estate is recommended. Certainly, not all previous clients will be interested in purchasing again, but staying in contact can open up referrals. Living trends among millennials and younger buyers point to frequent home changes within relatively short periods, so there could be opportunities to show new listings to established contacts.
Targeted Advertising on Social Media
Social media is one of the avenues used by many real estate companies to establish and maintain an online presence. From purchasing ads to sharing photos of listings, there is hardly a property professional who hasn’t tried their hand at social media. However, for those opting to grow their audiences organically on platforms such as Facebook, the initial results can be disappointing. Spending money on paid ads is expected, as it allows the professional to come up with targeted marketing campaigns that reach an intended audience.
On platforms such as Instagram, which is ranks highly among millennials, real estate professionals should focus on sharing images of homes they have already sold or are yet to find buyers. While many potential viewers might not necessarily take it a step further, they use Instagram daily, so regular posting is an excellent way to stay visible and relevant.