by Razi Salih | Feb 6, 2024 | Digital marketing
A digital marketing plan that brings results is a necessity for any business, whether it’s based purely online or has a physical presence. After all, consumers don’t purchase products or services they don’t know about, which is a gap that digital marketing efforts aim...
by Razi Salih | Nov 23, 2023 | Digital marketing
Ask a marketer where they plan to spend their marketing budget and the chances are high that digital marketing avenues are going to feature in their plan. This is with good reason: as more people spend more time online, it’s prudent for a marketer to design a strategy...
by Razi Salih | Aug 7, 2023 | Digital marketing
Business owners and entrepreneurs looking to grow their ventures in 2023 are working in tough economic conditions. The competition for customers is always fierce, and in rough times, it’s businesses that implement smart digital marketing that gain audiences’...
by Razi Salih | May 12, 2020 | Digital marketing
In business, good marketing is about ensuring a company connects with its target audience at the right time. In the modern world, this means meeting customers on the platform where they spend a lot of time: the digital space. This has given rise to digital marketing,...
by Razi Salih | Apr 9, 2020 | Digital marketing
Return on investment, more often referred to in business simply as ROI, is a performance metric used to calculate the success of an investment or business venture. ROI is based on the amount of money generated through the venture or investment compared to the amount...
by Razi Salih | Mar 10, 2020 | Digital marketing
A digital marketing plan is a key component of any successful business in the modern world. This type of plan outlines all the details for online marketing campaigns and other digital actions for the business. Since the 1990s, digital marketing has been an essential...
