by Razi Salih | May 12, 2020 | Digital marketing
In business, good marketing is about ensuring a company connects with its target audience at the right time. In the modern world, this means meeting customers on the platform where they spend a lot of time: the digital space. This has given rise to digital marketing,...
by Razi Salih | Apr 9, 2020 | Digital marketing
Return on investment, more often referred to in business simply as ROI, is a performance metric used to calculate the success of an investment or business venture. ROI is based on the amount of money generated through the venture or investment compared to the amount...
by Razi Salih | Mar 10, 2020 | Digital marketing
A digital marketing plan is a key component of any successful business in the modern world. This type of plan outlines all the details for online marketing campaigns and other digital actions for the business. Since the 1990s, digital marketing has been an essential...
by Razi Salih | Jan 8, 2020 | Digital marketing
Digital marketing is all about driving traffic to a website. The more people visit a company’s website, the more people are likely to engage with the products or services on offer and therefore the more purchases are likely to be made. Digital advertising is the way...
by Razi Salih | Dec 2, 2019 | Digital marketing
Since its conception, marketing has been based around being to connect with the consumer not just at the right time, but in the right place. In the modern world, that place is increasingly online. Offline marketing no longer has the effect it once did, as consumers...
